Adele Announces ‘30,’ Her First Album in Six Years
The track debuted at No. 1 on the Billboard Hot 100 and stayed there for 10 weeks. But streaming — which now accounts for 84 percent of recorded music revenue in the United States, according to the Recording Industry Association of America — was still catching on. When “25” was released, on Nov. 20, 2015, it was not made available on services like Spotify and Apple Music until seven months later, instead relying on traditional sales.
That resulted in a record-breaking 3.38 million albums sold in the United States during its first week — nearly a million more than the next-highest-selling release in the Nielsen/SoundScan era. (The company, now MRC Data, began tracking point-of-sale data in 1991.)
The album “25” has since been certified 11-times platinum and won six Grammys in 2017, making Adele the first artist ever to sweep the top three categories — record of the year, song of the year and album of the year — on two separate occasions. (She did the same in 2012, with “21.”)
Unlike Adele’s previous releases, “30” is expected to be available on streaming services upon release, although Vogue reported that the singer was “adamant that it come out in tangible form,” on CDs and vinyl, as well.
According to reports, the new album will feature collaborations with the producers and songwriters Max Martin and Shellback, who worked on the previous Adele single “Send My Love (to Your New Lover)”; the singer-songwriter Tobias Jesso Jr. (“When We Were Young,” from 2015); the producer Inflo; and the composer and producer Ludwig Goransson, known for his work with Childish Gambino and on films like “Black Panther.”
“I was so fragile when I was writing it that I wanted to work only with a few people,” Adele said in her Vogue interview, citing Marvin Gaye’s “What’s Going On” as a “very big reference.”