DALLAS MAVERICKS NAME CELSIUS THE OFFICIAL ENERGY DRINK SPONSOR

MAR. 27, 2023 (DALLAS) – The Dallas Mavericks and Celsius Holdings, Inc. announced a multi-year sponsorship naming CELSIUS® the official Energy Drink sponsor. As part of this agreement, concession stands throughout American Airlines Center will feature a variety of flavors of CELSIUS® cans for fans and guests to purchase, in addition to onsite activations and sampling during select events. CELSIUS® will also be the Presenting Sponsor to the Mavericks Street Teams and Mavericks College Spirit Nights, sampling product and promoting game nights at colleges and universities in North Texas.

“The Dallas Mavericks are eager to welcome CELSIUS as our official Energy Drink sponsor,” said Dallas Mavericks SVP of Corporate Sponsorships Ryan Mackey. “We look forward to providing our fans with CELSIUS’ Essential Energy at games and throughout the community.”

“We are excited to announce this sponsorship with American Airlines Center, Dallas Mavericks, and Dallas Stars, as we continue to drive our brand awareness in the Dallas market,” CELSIUS VP of Marketing Kyle Watson added. “As the official energy drink, CELSIUS looks forward to helping keep sports fans and eventgoers at the Arena refreshed and energized with Essential Energy!”

ABOUT THE DALLAS MAVERICKS: The Dallas Mavericks are a first-class global sports and entertainment organization providing memorable experiences for fans worldwide. The Mavs compete in the National Basketball Association as a member of the Western Conference and play at American Airlines Center under the direction of Coach Jason Kidd, General Manager Nico Harrison, CEO Cynt Marshall and Governor Mark Cuban. Since the inaugural season in 1980- 81, the Mavs have won four division titles, two conference championships and one NBA championship in 2011. In addition to on-court success, the Mavs are committed to making a difference in North Texas through community programs and the Mavs Foundation. For more information on Dallas Mavericks players, staff, stats and tickets, visit mavs.com.

About CELSIUS® Holdings, Inc.: CELSIUS® Holdings, Inc. (Nasdaq: CELH), is a global consumer packaged goods company with a proprietary, clinically proven formula for its master brand CELSIUS®. A lifestyle energy drink born in fitness and a pioneer in the rapidly growing energy category. CELSIUS® offers proprietary, functional, essential energy formulas clinically-proven to offer significant health benefits to its users. CELSIUS® is backed by six university studies that were published in peer-reviewed journals validating the unique benefits CELSIUS® provides. For more information, please visit: http://www.celsius.com