Revlon, a Makeup Staple for Generations, Files for Bankruptcy
For generations of women, Revlon’s red Fire & Ice, introduced in 1952, was the go-to lipstick shade on a Saturday night.
In the ’70s, they spritzed Charlie perfume on their wrists, humming the ubiquitous jingle. And when the supermodel Cindy Crawford showed up in ads wearing Raisin Rage in the 1990s, millions of women snapped up brown lipstick shades.
“All those big megaglam supermodels were spokespeople for Revlon,” recalled Tina Catania, 41, who remembers shopping for Revlon in a drugstore as a young girl in the Bronx. “They had the biggest display,” she said, recalling the stickers on the bottom of Revlon products showing the shade, and the excitement of trying the lipsticks on when she got home.